1. What is the difference between the business model of Bally and those of traditional foreign trade enterprises? Why could Bally develop quickly in its initial years of operation?
2. What is the crisis facing Bally? How did it happen?
3. How can Bally cope with such a challenge to resolve this crisis? What are the pros and cons of each alternative available to it? What should it do?
4. Fiona Lee’s decision to buy the factory in 2009 was an example of vertical integration. Should she revise her initial decision? Why?