This paper will be composed of two parts:
Part I: State your overall company strategy to support the business goal of your chosen business idea, product, or service in technical terms such as pricing, differentiation, and responsiveness.
Part II: Provide an initial demand forecast for your product/service for the first six months of operation. Discuss the technical rationale for your forecasting method and why it is better than other methods of forecasting. This is for the development of Starbucks incorporating Alcoholic beverages into its blended coffee drinks.
For additional details, please refer to the Module Two Short Paper Guidelines and Rubric document.